Lung age reality now online

Smokers can now determine their lung age through a LungClock iPhone App and Website (www.lungclock.com). Launching on January 1^st, 2012 this new campaign heightens smokers awareness of lung damage.

QUIT, the UK charity that helps smokers to stop have teamed up with Frontera London, the world’s first health consumer agency. Their innovative campaign, uses the fact that smoking causes the lungs to age in an accelerated fashion.

“Smokers who are told their lung age, are twice as likely to succeed in smoking cessation programs than the ones that don’t (source)” explains Ian Silver, Head of Operations at QUIT.

The lung clock campaign aims to give smokers an estimate of their lung age, it isn’t seeking to replace the spirometer test .The campaign is aiming to make smokers consider what they are doing to their lungs.

When a smoker realizes that their lungs are far older than their actual age, they can get live phone counseling from QUIT on treatments to stop smoking through just one click or by ringing 0800 00 22 99. The consumer can also make their resolution to quit via Facebook and Twitter.

The campaign is going online on January 1st and is going to pilot with outdoor media support from CBS Outdoor in 40 Buses in Barnsley, a key area afflicted by a high incidence rate of smoking related disease.

“We are very excited to see the campaign coming to life and the ability to measure the results it will generate.” says Bruno Cepollina, partner and creative director of Frontera London. “This project reflects our beliefs of what agencies should be about today: innovation beyond advertising. Long gone are the days of passive advertising, we live in the age of engagement and connectivity”.

-ENDS-

For more information on LungClock® please go to lungclock.com or call Bruno Cepollina or Ben Randal on 02075795009.

For more details about QUIT please ring Glyn McIntosh on 02075391709 or 07958795199.